GoHighLevel (GHL) is the Swiss Army knife for agencies, entrepreneurs, and small business owners who want to automate processes, capture leads, and scale with less manual effort, helping businesses save time. But while the platform is powerful, it isn’t always simple — and that’s where a GHL consultant comes in.
The right expert helps you tap into everything GHL can do: from custom funnels and automation to team training and backend logic. Is this the wrong one for your marketing automation needs? You’ll end up fixing broken workflows and wasting precious time if you don’t streamline your processes.
This guide was created with the help of Cormac Reynolds, founder of TheFunnelsGuys.com and owner of GoHighLevelExpertTeam.com — widely recognized as one of the leading experts in GoHighLevel consulting. With years of hands-on experience building high-performing funnels, automations, and SaaS setups for agencies and small businesses, Cormac and his team are the go-to professionals when it comes to getting real results from the GHL platform. Their insights have shaped this resource to help you choose the right consultant and unlock the full power of GoHighLevel for your business.
Here’s how to make sure you choose the right GoHighLevel expert for your business. Learn more at gohighlevelexpertteam.com for comprehensive consulting services. gohighlevelexpertteam.com, a platform for high level consultants.
1. Define What You Need from GoHighLevel CRM
Before you hire anyone, get laser-focused on what you want to achieve.
- Do you need conversion-optimized landing pages and funnels?
- Are you aiming to automate follow-ups, bookings, and lead nurturing?
- Want white-label tools to resell services under your brand and customize them for your clients?
- Need detailed CRM reports and pipeline customization from your gohighlevel CRM to help businesses streamline their operations?
Your goals dictate the type of GHL consultant you need. Some focus on lead gen, others on SaaS setup, or agency onboarding. Match their skill set with your roadmap.
2. Check for Deep Go HighLevel Expertise
GHL is robust — and not exactly plug-and-play. You want someone who’s done more than just dabble in marketing automation.
Top technical areas to look for:
- Workflow automations
- Funnel building
- Custom CRM configuration
- SMS/email campaign deployment can significantly enhance your marketing campaigns.
- Membership portals
- SaaS mode setup
- API/Zapier integrations
- Calendar logic & booking automation
Ask for tangible proof — portfolios, screen shares, or walkthroughs. If they can’t show results from their gohighlevel offers, walk away.
3. Look for Strategic Smarts, Not Just Platform Knowledge
You need more than a button-clicker. The best consultants bring marketing brains to the build.
They should understand:
- Funnel psychology is essential in understanding how to optimize the sales funnel for better conversions using marketing automation software.
- Offer creation and tripwire strategy
- Lead magnets and nurture flows
- Sales pipelines that convert
- Complete customer journeys
Have them walk you through a sample funnel strategy that utilizes the automation platform. Do they think holistically? Or just recite features without understanding how they can help businesses?
4. Consider Go High Level Industry Familiarity (But Don’t Obsess Over It)
Some consultants specialize in real estate, coaching, legal, or health niches. That can be a bonus.
- They’ve likely seen what works and what doesn’t
- They understand client expectations
- They speak your industry’s language, which is vital for effective marketing efforts.
However, don’t discount someone who’s industry-agnostic but has great problem-solving skills. Versatility sometimes beats niche knowledge.
5. Gauge Their Communication and Workflow Style
Even a skilled expert can derail a project if they ghost you or confuse your team. During your first call, notice the integration of SMS in their automation platform.
- Do they explain clearly and avoid jargon?
- Are they collaborative or overly controlling?
- How do they handle edits and feedback in their consulting services?
- Do they offer timelines, plans, and checkpoints?
Also ask how they’ll stay in touch — Slack? Loom? Zoom? Make sure it fits how your business operates.
6. Look for Social Proof and Case Studies of Seamless Funnel Integration and Automation
A solid GHL consultant should have results to back up their pitch.
What to ask for:
- Before-and-after stats (e.g., higher conversion rates, more leads)
- Workflow screenshots or dashboard visuals
- Testimonials from other business owners
- Video reviews or referral contacts can help businesses build trust and improve their sales funnel through effective marketing efforts.
Generic praise like “they were awesome” won’t cut it. Push for specifics.
7. Understand Pricing and Scope of Work of a GoHighLevel Expert
Consultants price their services in all kinds of ways. Common models in gohighlevel consulting include various strategies for customer engagement and lead generation.
- Flat-rate builds (e.g., funnel + automation setup)
- Ongoing support/management retainers can help businesses maintain their marketing campaigns effectively.
- Hourly consulting calls or audits
- SaaS mode setup and white-label deployment
Ask what’s included, how many revisions are allowed, and what happens if you need post-launch help. Templates, integrations, or emails may cost extra — clarify it all in writing with your go highlevel consultant to avoid surprises.
8. Confirm They Stay Current with GHL Updates
GoHighLevel rolls out new features fast — your consultant should keep up.
Ask:
- Are they active in GHL groups or communities?
- Can they name a recent feature they’ve implemented in the gohighlevel CRM system?
- Do they share insights from recent updates?
If they’re out of the loop, your system might end up outdated before it’s even finished.
9. Ask About Training and SOPs
A great go highlevel consultant doesn’t leave you hanging once the build is done; they ensure seamless support. Look for those who:
- Offer video walkthroughs (e.g., Loom) to enhance customer engagement with the gohighlevel platform.
- Provide SOPs for key systems and automations
- Run live trainings for your team
- Offer troubleshooting support after launch
This is crucial if you plan to handle GHL internally after setup.
10. Don’t Ignore Red Flags
Keep an eye out for these common warning signs:
- No portfolio or references
- Overblown claims (“We’ll 10x your business overnight”)
- Vague or confusing explanations
- Slow communication
- Weak understanding of your industry or audience can hinder the effectiveness of your go high level consultant.
- All tech, no strategy
The best consultants are honest, transparent, and focused on results — not just selling you a package.
Final Thoughts
Choosing the right GoHighLevel consultant isn’t just a tech decision — it’s a growth decision.
Take your time, ask the tough questions, and make sure your consultant understands both the platform and your business. Vet their communication style, ask for case studies, and get everything documented.
Because when it clicks? A great go highlevel consultant becomes your unfair advantage in customer engagement.
FAQs: GoHighLevel Consulting & Automation Services
1. What does a GoHighLevel consultant actually do?
They help you design, set up, and optimize your entire GHL system — from funnels and email/SMS campaigns to CRM and automation, tailored to your business needs.
2. How much does it cost for their all-in-one CRM and marketing automation services?
Typical pricing:
- $500–$2,000+ for funnel builds using the go high level automation platform.
- $1,000–$5,000+ for full system setups
- $100–$300/hr for hourly help
- Monthly retainers for ongoing support vary based on your needs
3. How long does a GHL project take?
Small setups: 1–2 weeks
Larger builds: 3–6 weeks or more
4. Do I need one if I have a tech-savvy team?
Not always. But a GHL expert brings platform-specific knowledge and marketing strategy — which can speed up delivery and boost performance.
5. Can they train my team?
Yes. Most consultants offer SOPs, training videos, and live walkthroughs to help your team take the reins post-setup.
6. Should I hire from Fiverr/Upwork or go with an agency?
Freelancers can work well — if you vet them carefully. Agencies tend to have more structure, but also higher prices for their all-in-one consulting services. Either way, ask for proof of their marketing automation success.
7. GHL expert vs. marketing strategist — what’s the difference when it comes to lead generation?
A GHL expert knows the platform. A strategist understands conversion. The best consultants combine both.
8. How do I verify someone is legit?
Look for seamless solutions to streamline your business process.
- Clear portfolio or case studies
- Recent GHL feature knowledge is essential for maximizing your CRM and marketing automation.
- Testimonials and reviews can enhance your marketing efforts.
- A proven process and client communication flow
9. What specific features should I ask about before hiring for my marketing campaigns?
- Can you show previous builds?
- Do you specialize in my industry?
- What’s your process and timeline?
- Do you offer training and support?
- What’s included in your pricing?
10. Can a consultant help launch SaaS mode?
Absolutely. Some specialize in SaaS setups — helping you white-label GHL, build onboarding flows, and package it for resale.
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