You provide AI solutions for various enterprises. But, there is some resistance to the adoption of these AI models. A robust sales funnel can help maximize your efforts.
Sales funnel ideas that can maximize the adoption of AI include showcasing AI as a new solution, creating awareness about AI and its benefits through social media ads, webinars, research papers, etc., offering training programs, and taking client feedback. Strong customer service is also crucial.
Several businesses in various sectors have adopted AI models. However, enterprises still shy away from learning more about AI and implementing it. Several reasons could be attributed to it. Nevertheless, sales funnels can help companies truly understand the value of AI and adopt it for their business models.
Maximizing AI Adoption Through Sales Funnel Ideas
1. Present AI as the Best Solution for a Particular Problem
Any organization will adopt a solution if it helps them to solve a business problem or reduce costs.
AI and its ever-advancing technical capability, have shown the world that it is steadily transforming several sectors.
Therefore, it is imperative to spread awareness about how AI is slowly becoming an indispensable part of several industries.
Discuss the applications of AI and highlight its benefits so that decision-makers will be more receptive to the idea.
Target the awareness of AI solutions towards 2 primary audiences:
- An individual who is trying to solve daily problems.
- Large organizations that are targeting large-scale business problems.
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2. Making the Individual Aware of the Benefits of AI
There are multiple ways you and I can reap the benefits of AI in our daily lives.
Creating awareness about how AI can be used in everyday life will boost the adoption of AI.
Social media ads about the uses of AI are a substantial method to make a user aware of AI solutions.
For example, AI has been making waves in the e-commerce space. Myntra launched its own AI personal shopper that helps people curate looks using clothes and accessories available on the application.
Advertise this development through influencers creating content on applications like Instagram.
Therefore, social media is the first touchpoint an individual can use for AI solutions. These campaigns can motivate a user to explore these services.
Shailen Vandeyar, a leading expert in sales funnels from Funnel Teacher, says, “Informing people about AI is like sparking a lightbulb moment—once they see the brilliance, they’re hooked!
3. Creating Awareness About AI in Different Industries
Run polls and awareness campaigns to find out the level of understanding of the use of AI in a particular sector.
For example, a study was conducted to find out the awareness about AI in healthcare by running a campaign on Twitter called ‘#MedTwitterAI.’
Conduct webinars, conferences, and seminars to impart knowledge about the benefits of adopting AI.
Include authorities, policy-makers, and other decision-makers in these events to influence them to adopt the services and solutions offered by AI in their respective sectors.
Publishing research papers is also a way to spread awareness and influence people to adopt AI.
4. Highlight the Benefits of AI to Interest a Client
Highlight the benefits AI is providing in a particular sector.
Showcase how AI can transform a product, service, or business function and how it simplifies processes for the end user.
For example, AI chatbots in the financial sector have increased query resolution rates in real time.
This has been used to leverage AI as a fundamental tool for customer self-service and to solve issues such as rising fraud cases.
Workshops to give free demonstrations help to present the benefits to prospective clients.
Email marketing also assists in demonstrating the benefits of AI solutions to clients. Including testimonials from satisfied customers in the email content can build confidence in potential clients and generate further interest.
Demonstrate how these AI models can help clients achieve their business goals in terms of revenue generation, cost reduction, or issue resolution with the adoption of AI solutions.
5. Simplify Consideration of Adopting AI For the Client
Demonstration of the AI product to industry top ClickFunnels experts helps them to get a view of the product’s capabilities. Free trial of the AI product gives them hands-on experience to better understand how the product can help their business.
This hands-on experience lets the clients decide whether they wish to invest in the technology or not.
Beating the competition at this stage is also important to get a conversion. Make a detailed comparison report with the competitors to tip the balance towards your solution.
Demonstrate Proof of Concepts, to show the client the exact working and implementation of AI in their respective industry.
It allows the client to run the AI solution for their business and assess whether it is a success or failure.
For example, AI in finance helps in automating trading strategies. A Stockbroker firm is considering adopting AI.
Convince them by showcasing how AI can significantly optimize their processes and create trading strategies for their clients.
6. Influence the Final Decision in Favor of AI
Prepare and present a final proposal customized to suit the client’s needs. It will influence them to invest in this technology.
A final proposal should contain a detailed description. It should explain how to implement the solution and what results can be expected.
Connecting potential clients to satisfied customers of the solution can also help solidify the purchase decision.
Show a good return on investment (ROI) to a client, to encourage them to invest.
Cost reduction due to the automation of business processes and a rise in business revenue can give an idea of the expected ROI growth.
7. Encourage the Client to Continue the AI Services
Sound after-sales customer service is the answer to retaining a client with the AI services organization.
The client should be able to get help through chatbots, emails, mobile, or in person. The queries must be resolved quickly.
Offer after-sales training programs as a part of the purchase. This allows the use of the AI solutions conveniently and a self-help document is available for future support needs.
Offer programs and deals that make the process of subsequent purchases of the solution seamless.
Another key aspect of after-sales client support is keeping in constant touch with the client. It offers solutions and resolves problems. Being one step ahead builds trust.
The facility of retraining programs in case of any modifications in the AI model helps keep the customer up-to-date.
I suggest you check out my article on the best AI tools to automate your customer support system.
8. Take Client Feedback to Meet Their Unique Needs
Feedback is an integral part of customer service.
Taking feedback helps understand specific customer needs and make necessary improvements in the AI model to cater to these needs.
Feedback also helps to know what works for the AI model and what needs a change.
Client feedback can also give a hint of whether they will continue using the service.