Ecommerce is one of the industries that is facing a considerable influence with the introduction of artificial intelligence (AI). To be specific, AI product photography can make the graph go up for a business. 84% of customers rely their purchasing decisions on high-quality photos, and hence having conversion-worthy e-commerce visual content is vital for businesses’ success.
We understand that creating professional product photos can be time consuming. And thanks to AI-powered tools, which make it possible for businesses of all sizes to automate, enhance, and personalize their e-commerce content creation process. From background removal to lighting adjustments and even creating 360-degree product views, AI is taking product photography to new heights.
How AI is Transforming Product Photography?
“A picture is worth a thousand words,” a phrase that perfectly fits in the e-commerce world. You will agree with me when I mention that product photos can make or break a sale. All the potential buyers are keen to see the products, from multiple angles, and in the best possible light.
Let’s talk about the traditional ways of getting high-quality product photos where studio setups were a must and countless hours were spent editing. With AI product photography, much of this process is automated. AI has the capability to capture standard product photos and transform them into infographics, lifestyle imagery, model-based photoshoots, and whatnot.
Advantages of AI Product Photography
Save Money
Shipping your products to product photography studios, hiring professional photographers, or purchasing expensive equipment for photography would have surely drained your money. AI helps to cut down on these costs by enabling sellers to conduct product photography from anywhere in the world without having to ship products.
Save Time
Time is money for sellers who want to stand out in this fast-paced e-commerce world. Hence, AI tools provide sellers with a hassle-free path that allows them to create, edit, and optimize product photos in a fraction of the time. Whether it’s batch editing requirements (background removal or color correction), AI gets the job done quickly and efficiently.
Increased Scalability
Maintaining consistency in product imagery is the biggest challenge for growing e-commerce businesses. AI ensures that all product images meet the same standards without human interference. Yes, AI helps you in handling bulk editing tasks.
How AI Enhances Image Editing?
Automated Quick Fixes
You must be aware of how removing backgrounds in product photography is a tedious and time consuming task. AI product photography and e-commerce content creation tools like Dresma use ML algorithms to detect and remove background, change background color/white background, or resize product images in seconds.
Color Correction and Consistency
Talking about large product catalogs where color consistency is essential. Maintaining the actual shades while clicking/editing product images is really important. AI tools help you to automatically adjust color tones without hampering the original color.
Image Enhancement Techniques
AI is capable of automatically enhancing your product image resolution, reducing noise, and sharpening of images. It’s like having a professional editor working for you 24/7.
AI Product Photography with Dresma
High-quality product images for your online store without the expense of traditional photography. That’s the future Dresma is building.
Access to an all-in-one eCommerce content creation platform that empowers businesses with the power of generative AI to get professional-grade content.
Dresma offers eCommerce sellers:
- Content Creation Using AI
Get high-converting AI product photography within a short span of time and without spending too much money.
- Proven results
9 million eCommerce images that led to a remarkable 60% increase in conversion rates. - Cost-effective solution
Reduce content creation costs by 85% and free up resources to invest in key areas of business success. - Faster time to market
90% reduction in go-to-market time and offering a competitive edge to customers.
Potential Challenges in AI Product Photography
Overdependence on Automation
AI can automate various aspects of product photography, and hence relying on it completely is a bit risky. Human creativity remains an essential part of producing visually stunning images.
Ensuring Creativity While Using AI
Balancing automation with creativity is key to making the most out of AI tools.
AI handles tasks in ways you can’t even imagine but creativity still needs to come from a human touch. Balancing automation with creativity is key to making the most out of the AI tools that Dresma offers.
Conclusion
Reading out loud, this article must have given you a clear understanding of how AI product photography for e-commerce businesses automates various tasks (enhancing image quality and even creating customized content according to themes or customer preferences).
Yes, there are multiple challenges, but the benefits are outweighing the drawbacks. Regardless of your business size (whether you are a small business or a large e-commerce brand), incorporating AI into your e-commerce content creation workflow can surely save time, and money, and help uplift your sales.
Check out more AI tools.
Elevate Guest Experience with RoomGenie
Create stunning presentations with PresentationGenie
