LinkedIn’s Embrace of AI
A new analysis estimates that over half of longer English-language posts on LinkedIn are AI-generated, indicating the platform’s embrace of AI tools has been a success. This shift highlights how LinkedIn is leveraging artificial intelligence to enhance user experience and streamline content creation.
LinkedIn has been integrating AI into its platform since its early days. According to Tomer Cohen, LinkedIn’s Head of Product, “We’ve been building with AI since 2007… We use it heavily for connecting people… for defense [security] and how we keep trust in the ecosystem. It’s one of our most powerful tools.” This long-standing relationship with AI has allowed LinkedIn to develop sophisticated tools that help users in various aspects of their professional lives.
AI-Powered Tools for Job Hunting
LinkedIn has launched a suite of OpenAI-powered tools aimed at helping users with job hunting. These tools include reading and writing aids, as well as features to generate cover letters and review résumés. The platform’s AI capabilities also extend to searching for jobs using conversational prompts, making the job search process more intuitive and efficient. For instance, users can now find jobs in specific locations with desired salary ranges using natural language queries.
LinkedIn leans on AI to do the work of job hunting.
Learning and Development with AI
LinkedIn continues to be bullish on its video-based learning platform, LinkedIn Learning. The platform has seen a significant increase in traffic for AI-related courses, with a 160% rise over the past year. These courses cover both technical and non-technical skills, including basic introductions to generative AI. This surge in interest reflects the growing importance of AI literacy in the professional world.
Companies in India focus on upskilling workforce as AI makes rapid inroads.
Authenticity and AI-Generated Content
Despite the benefits, the rise of AI-generated content on LinkedIn raises questions about authenticity. LinkedIn promotes the idea of presenting an “authentic” self on the platform, yet the use of AI to write posts, resumes, and cover letters can blur the lines of what is genuinely user-generated. This paradox is something LinkedIn will need to navigate carefully to maintain trust and authenticity among its users.
LinkedIn offers AI-written cover letters.
Regulatory Scrutiny and Ethical Considerations
LinkedIn’s extensive use of AI has not gone unnoticed by regulators. The company faces scrutiny over data privacy and targeted advertising practices, particularly in Europe. Ethical considerations also come into play, such as potential biases in AI algorithms and the impact of AI on job displacement. LinkedIn must address these concerns to ensure its AI tools are used responsibly and ethically.
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