Kajabi is one of the most powerful all-in-one platforms for creating, marketing, and selling digital products, whether you’re building online courses, launching a membership site, or managing a coaching business. But to fully unlock its potential, many creators turn to Kajabi experts to help them design, optimise, and automate their business.
The challenge? Not all experts are created equal. In this guide, we’ll break down exactly how to choose the right Kajabi expert for your business, what to look for, and red flags to avoid.
1. Understand What a Kajabi Expert Actually Does
Before hiring, it’s important to know what you’re looking for. A true Kajabi expert can help with:
- Website & Funnel Design: Building branded, high-converting pages using Kajabi’s drag-and-drop editor.
- Automation & Workflows: Setting up email sequences, offers, and tagging systems.
- Course & Product Setup: Structuring and uploading content in Kajabi’s Products section.
- Marketing Strategy: Advising on launches, evergreen funnels, upsells, and more.
- Tech Troubleshooting: Solving issues around integrations, domains, and backend settings.
Some experts specialise in strategy, others in implementation. Many offer both, just be clear about what you need.
2. Know Your Goals First
A Kajabi expert is not a mind reader. Before reaching out, clarify:
- Are you launching a new course or optimising an existing one?
- Do you need a website refresh or a complete rebrand?
- Are you struggling with automations, or just don’t have the time?
Knowing your desired outcomes will help you filter out the wrong fits and attract the right ones.
3. Look for a Strong Portfolio & Case Studies
A quality Kajabi expert will have:
- Live examples of Kajabi sites they’ve built or optimised
- Screenshots or metrics showing performance (e.g. increased opt-ins, sales, engagement)
- Testimonials or reviews from previous clients
Bonus points if they’ve worked with businesses in your niche (e.g., health coaches, course creators, authors, etc.)
4. Ask About Their Certification (Optional but Nice)
Kajabi offers an official Kajabi Hero and Partner Program, and while certification isn’t a requirement, it can be a helpful signal of experience and platform familiarity.
Some top-tier experts also work inside large Kajabi agencies or have Kajabi-only portfolios.
5. Evaluate Their Communication & Process
A good expert won’t just ask for your login and disappear.
They should:
- Offer a clear onboarding process
- Provide a timeline and deliverables
- Communicate using project management tools or regular updates
- Be responsive and open to feedback
If their discovery call is chaotic, you can probably expect the rest of the experience to be similar.
6. Compare Pricing Models
Kajabi experts charge in different ways:
- Hourly Rate: Good for small tweaks or consultations.
- Flat Project Fee: Best for websites, course builds, or launches.
- Retainer: Ideal if you want ongoing support or a fractional team.
Prices vary based on experience, niche, and scope, but expect to pay anywhere from $50–$200/hour or $500–$5,000+ per project.
7. Watch for These Red Flags
- No specific experience (they just know “funnels” or “WordPress”)
- Poor design aesthetic (check their past work!)
- Unclear deliverables or flaky communication
- No understanding of marketing strategy or customer journey
- Too cheap to be true – If someone offers to build a full Kajabi funnel for $99, run.
8. Where to Find Trusted Experts
Here are some places to start your search:
- Kajabi’s official Experts Directory
- Facebook groups like “Kajabi Support Group” or “Kajabi Heroes”
- Freelance platforms (Upwork, Fiverr, but vet carefully)
- Agencies that specialise in builds
- Referrals from fellow creators
Or work with vetted experts like those at TheFunnelsGuys.com, who specialize in Kajabi builds for coaches, creators, and online entrepreneurs.
Final Thoughts
Choosing a Kajabi expert isn’t just about hiring someone who can “build a website.” It’s about finding a partner who understands your business, audience, and vision and can help you turn your ideas into a profitable, automated reality.
Take your time, ask smart questions, and trust your instincts. The right expert can save you months of trial-and-error and help you grow more confidently.
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