Curious what your competition will be doing to skyrocket sales in 2025? Video marketing!
The use of video is no longer optional for businesses. In fact, when you compare the statistics of video content vs. every other marketing format, businesses who use video are the ones who are winning.
And when you combine video with artificial intelligence technology, the benefits are a gamechanger.
AI-powered video creation, once limited to large multinationals with the resources, is now easily affordable and achievable for small and medium businesses.
The benefits? Better customer engagement, faster and less expensive content creation, and the ability to drive real, measurable growth in sales.
Better still? 87% of marketers claim video has increased sales.
Here’s what you’ll learn…
- How AI is revolutionizing video for businesses
- The most powerful benefits of AI video content
- Real strategies that work to increase sales with video marketing
- Why partnering with experts is the fastest way to see results
Video marketing, in one way or another, has always been an integral part of any comprehensive digital marketing plan. Consumers watch video, plain and simple. As mobile phones and speedier data connections continue to proliferate, we are more likely to watch videos than ever before.
But with costs, speed, and scalability all acting as major barriers for many businesses to enter the space, up until recently, video marketing remained largely the realm of massive global brands and huge marketing budgets.
No more. AI is changing the game, giving businesses of all sizes the ability to create high-quality videos to support their marketing and sales strategies.
If you’ve been wondering how to use video to grow your business, take a look below at how the world’s top marketers are creating video content that’s profitable and drives sales.
Why AI Video Marketing Increases Sales
So you know you need to use video to drive sales. But why exactly does it work so well?
AI can help you cut costs. Remember when it used to take weeks to produce a decent video? Now, thanks to AI tools, you can get fast, high-quality, professional-grade video content in hours instead of weeks.
That means that finally, small and medium-sized businesses can compete head-to-head with the biggest companies in their industries when it comes to video production.
Pair the speed and cost savings of AI with top-notch video marketing agency partnering and suddenly, it’s no longer a matter of if but when your business will increase sales.
Businesses who win don’t pick a video agency and wait for the magic to happen. Instead, the most successful marketers combine the power of AI technology with expert guidance by partnering with Synima and other specialized AI video agencies to get the best of both worlds.
Marketing experts like Synima use AI as a force multiplier, exponentially increasing their output and efficiency to deliver bigger, better results for their clients.
Creating Video Content That Converts
Video marketing is all about storytelling, and AI tools are perfect for this. Think about your audience, what resonates with them, what stories move them to action.
AI can analyze customer data to pinpoint exactly which types of video content are most likely to convert your target audience.
We like to follow a specific framework when it comes to video creation and optimization.
Start by understanding your audience and their pain points. Use AI to analyze customer feedback, support tickets, or social media comments to identify the main problems your target audience wants to solve.
Next, create videos that offer solutions to these pain points. Use AI to create multiple versions of the same video, each one tailored to a different customer segment. One video might be aimed at beginners, another at power users, and a third at decision-makers.
The key here is personalization at scale.
Finally, continuously optimize and test your videos. AI isn’t just for creating content. It can also track video performance in real-time and suggest improvements based on what’s working and what isn’t.
Short-Form Video Dominance
Here’s where the action is.
With 41% of marketers using AI to create video content already (up from just 18% last year) and people spending the majority of their day on short-form video platforms, if you want to stay competitive, you need to be there too.
AI makes this possible. With AI tools, it’s easy to automatically repurpose longer-form content into dozens of short-form clips that can be shared across TikTok, Instagram Reels, YouTube Shorts, and more.
Here’s how to do it.
Create pillar content that’s comprehensive and covers your main topics. Then, use AI to identify the most engaging moments and segments from your long-form content and extract them as standalone clips.
Add auto-generated captions (a must since 85% of the time, people watch short-form videos without sound), optimize for each platform’s specs, and then schedule for consistent posting.
Businesses who are crushing it with short-form video aren’t working harder, they’re working smarter by using AI to scale their content output without scaling their workload.
Measuring the Right Things
Numbers never lie, but only if you measure the right things.
AI analytics tools allow you to track every metric imaginable when it comes to video performance. So, not only can you see how many people watched your video all the way to the end, where they dropped off, which CTA they clicked on, but ultimately, which videos are converting and which aren’t.
This level of insight is gold. It allows you to know for certain what’s working and double down on those tactics while scrapping what isn’t.
Views and likes are vanity metrics. Conversion rate, average order value from video leads, and video ad spend ROI are the numbers that matter.
AI tools tie everything together for you automatically. You’ll know within hours of posting a video campaign whether it’s a winner or a dud and then be free to optimize the campaign in real-time instead of having to wait weeks to even find out.
This speed of feedback loops is the real gamechanger when it comes to AI tools for video marketers. Before, businesses had to wait until the end of a long video campaign to find out if it was working or not. AI lets you do that with each and every video.
Building Trust With Video
People don’t buy from faceless companies. They buy from people they trust.
Video is the most effective way to humanize your brand and build trust.
Consumers get to see the real faces and hear the real voices of the people behind a brand. It creates a connection in a way that text or even a voiceover can’t.
AI steps in here too. Top-notch video tools can analyze and identify what makes the most successful videos in your industry tick and replicate those qualities in your own content.
But remember, the most important aspect of all of this is being authentic. AI should be an enhancement to your brand’s messaging, not a replacement for the human touch.
The best video marketers use AI to scale and optimize their output but always keep the heart and soul of their brand centered at the core of every message.
Wrapping Up
AI-powered video marketing is no longer a future trend.
It’s here, and now, and the businesses that are investing in video content today will win in the years to come.
Video beats every other format when it comes to real-life results and data-driven growth. When you pair AI technology with a video marketing agency that truly understands your business, you unlock exponential levels of efficiency to get the job done right and fast.
Don’t get left behind. Start building and producing video content for your business today, invest in AI tools to automate and speed up the process, and consider video marketing agency partnering to take your results to the next level.
Video marketing success is simple math. Quality times consistency equals results. AI and video agency partnering give you the ability to deliver all three, without burning out your team or your budget.
Start today and watch your business grow.
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