As the old saying goes, time is money, in business and otherwise. In a typical corporate setting, you have until 9 to 5 to reach your target objectives for any given day. The way you use the resources available can make all the difference! For this reason, it’s on you to find ways to make full use of various automation tools designed to make your job easier and save you valuable time. Sales automation is one of these key areas, particularly when it comes to outreach.
Oracle reports that using marketing automation results in a 14.5% increase in productivity. And according to Exploding Topics, as much as 76% of companies use email automation nowadays. In other words, you’re falling behind your competition if you’re not using it yourself!
Email finder tools, in particular, have become a commonly discussed topic. After all, you’ll need to get the contact information of relevant decision-makers in your industry before starting your outreach campaigns.
So today, we’ll walk you through what an email finder is, how to pick the most suitable one, and briefly describe the top-performing digital products in this space.
What Is an Email Finder?
An email finder is a tool designed to help you uncover the email addresses of key influential people within a particular industry or organization. These tools work by aggregating data from various publicly available sources.
Examples of such data sources include:
- Social media profiles
- Websites
- Public databases
- etc.
For instance, you could set up the tool to look for a person that matches the following criteria:
- Works at company X
- Has the job title of Y
Then, the email finder will get the contact details of all the people within these parameters. More advanced solutions will also check whether the contacts it found are valid.
Things to Consider in the Sales Email Finder Tool
Now that you know what an email finder is, let’s dive into the factors you should look for before choosing the right software.
Accessibility
If a sales platform is too technically demanding to use, it’s no good, and the same principle applies to more niche-focused tools like email finders. The interface should be well-organized, allowing you to find what you need without having to jump through too many hoops. The learning curve should be minimal.
Accuracy
The last thing you want to do is to spend all this time crafting an email message using all the top-performing sales engagement techniques you know, only to send it to an invalid email address where no one will ever find it. Therefore, we recommend looking for email finder tools with solid accuracy metrics.
Integration
As a seasoned B2B marketer, you’re more than likely using other sales automation tools to boost your productivity. Therefore, integrating a sales email finder into your overall workflow without too many extra steps is crucial. If your email finder tool forces you to take too many additional steps or do manual data entry, it might not be the best option.
Wide range of technical features
This one is a wildcard area and mainly depends on your preferences. The general idea is to find a solution that will make your B2B marketing routine more manageable. If you’re looking for ideas, these could be:
- Bulk search functionality
- Databases with relevant email addresses
- Etc.
Affordability
Nobody wants to pay extra. So, the most important thing is to ensure you will benefit from each feature the tool offers. The last thing you want is to waste your budget on something that doesn’t add value to your workflow.
The budget you have available is an important factor that can tip the scale either one way or the other, but bear in mind that a higher price point might be worth it if the email finder tool can help you save a significant amount of time.
Support
Having the opportunity to get helpful advice at any time can be a life changer. So, take the time to check out user reviews and pay attention to the feedback about contact centers and support.
Popular Email Finder Tools
Now that you’ve familiarized yourself with the criteria for selecting an email finder tool, let’s examine some of the market-leading products in this space.
Snov.io
If you’re looking for a comprehensive sales prospecting and automation tool, snov.io email finder is your best bet. It was designed to take the hassle out of the equation when it comes to all things email marketing, harnessing features like:
- Advanced email finder that lets you search for qualified contacts based on your desired parameters.
- Email validation that weeds out old, inactive, and unresponsive email addresses.
- Email sequence planner with dynamic content generation and A/B testing.
- CRM and workflow management that keeps track of how far you’ve progressed with a certain client.
Hunter.io
Hunter.io positions itself as an email outreach and sales prospecting tool that keeps your productivity high. It comes with an email finder that helps you find target prospects based on their job title, location, and other parameters.
Other than that, it boasts features like email verification and CRM and has a handy Chrome extension for convenience.
Reply.io
Another email finder tool focuses on streamlining your outreach and sales prospecting campaigns. It offers basic features like parameter-based email discovery, email address validation, and a multi-channel sales sequence management tool that covers LinkedIn and SMS messaging.
Rely.io also boasts built-in analytics for tracking sales engagement and an AI-powered content generation tool.
UpLead
This B2B lead generation and sales automation platform provides an extensive database of 155 million verified business contacts. You can conduct a parameter-based search and also try out features like email verification, CRM, and data enrichment capabilities.
Conclusion
Using a sophisticated email finder tool will significantly reduce the time you’d otherwise have to spend on research, prospecting, and outreach. You no longer have to do these things manually!
We hope that after reading this article, you will easily pick a suitable email finder solution that fits your budget and needs and start automating your email prospecting today.
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